Tuesday, August 18, 2026

From Napa to Lake Champlain: A Winemaker, a Blank Canvas and the Future of New York Wine


Kyle Mizuno traded Napa Cabernet for cold-climate hybrids—and found himself learning winemaking all over again.


When we talk about New York wine, the Finger Lakes and Long Island usually get most of the attention. I, of course, will always remind you about the Hudson Valley.

But there's another New York wine region that deserves a spot on your radar.

You just have to travel a little farther north.

Okay—a LOT farther north.

For this episode of Uncork Your Mind, I sat down with Kyle Mizuno, Director of Winemaking and Head Winemaker at Rolling Hills Estate Winery in Westport, New York, in the Champlain Valley.

We're talking way up there, near the Canadian border, in a part of New York surrounded by the beauty of the Adirondacks and Lake Champlain.

Kyle's journey to this corner of New York wine country is almost as interesting as the grapes he's working with.

Because Kyle came to Lake Champlain from Napa Valley.

And he didn't come north to make Napa wine.

He came to discover what the Champlain Valley could become.

Wine Wasn't Even the Plan

Kyle's path into wine began almost accidentally.

He studied biochemistry at UC Davis and thought he was going to become a pharmacist.

During his senior year, he attended a job fair filled with students looking for careers in science. Around the outside of the fair were more than 100 wineries.

Kyle walked up to the first winery table—Franciscan Estates—and asked a pretty simple question:

Did they need anyone with a science background?

They did.

They were hiring for the lab.

And just like that, a biochemistry major who hadn't planned on becoming a winemaker found himself entering the wine industry.

From there, Kyle built a career in Napa and had the opportunity to learn from and work around some pretty impressive names in the wine world.

He also became very familiar with what Napa does best: big, powerful Cabernet Sauvignon and Cabernet-based wines.

Eventually, however, another opportunity came calling.

This one was more than 2,500 miles away.

Why Leave Napa?

This was one of the things I really wanted to understand.

Why would someone leave one of the most famous wine regions in the world for a region where many consumers don't even realize wine grapes are being grown?

Kyle's answer fascinated me.

In many ways, he felt that Napa's story had already been told.

Napa has history. It has prestige. It has established styles. When consumers pick up a Napa Cabernet, they generally have an idea of what they expect that wine to be.

The Champlain Valley doesn't have that same history or set of expectations.

And to Kyle, that was exciting.

He described arriving in the region as being handed a brand-new palette of colors and a blank canvas.

Instead of being asked to paint the same picture with deeper blues or brighter reds, he suddenly had the freedom to ask:

What should these wines be?

That's a pretty exciting question for a winemaker.

Cabernet Out. La Crescent and Marquette In.

Forget Cabernet Sauvignon and Chardonnay for a moment.

At Rolling Hills, Kyle is working with grapes designed to survive a very different world.

Among them are La Crescent, Frontenac Gris, Marquette, Petite Pearl and Frontenac, along with other cold-hardy varieties.

And when Kyle arrived, he wasn't an expert on these grapes.

That's another part of his story I loved.

After years of making wine, he suddenly had to become a student again.

He's learning how the vines grow, when they ripen, how their acidity behaves and what happens when you give the fruit a little more hang time.

Even the vineyard itself challenges what he knew from California.

Instead of the VSP-trained, lower-growing vines Kyle was accustomed to in Napa, he's working with top-wire-trained vines suited to the much colder conditions.

Then there's harvest.

In Napa, Kyle had worked with fruit coming into the winery anywhere from July through December.

In the Champlain Valley?

You better be finished by the end of October.

Kyle admitted he initially thought he'd have November and December to work with.

The locals essentially told him: just wait.

Then the temperatures dropped, the snow arrived and the California kid discovered they were right.

Acidity Changes Everything

One of the biggest adjustments has been acidity.

These cold-climate grapes can retain significantly higher levels of acidity than the Napa fruit Kyle was accustomed to.

That meant he had to recalibrate his palate and even rethink some of his instincts about ripeness.

He had people telling him that when the grapes reached 22 Brix, it was time to pick.

Coming from California, his initial reaction was basically, "No, it's not."

But that's exactly why this project is so interesting.

Kyle isn't blindly applying Napa rules to New York grapes.

He's using what he learned in Napa while allowing these grapes and this climate to teach him something new.

In fact, he estimates it may take him about five years just to truly understand the vineyard and its growing seasons.

Think about that.

An experienced winemaker willingly putting himself back into learning mode.

I love that.

Applying a $200-Bottle Mindset to Hybrid Grapes

This might have been my favorite part of our conversation.

Kyle talked about using many of the same artisanal skills and attention to detail that he once applied to Cabernet Sauvignon and Cabernet-based wines selling for more than $200 a bottle.

Only now he's applying them to grapes like Marquette and La Crescent.

Not because he wants them to taste like Cabernet or Chardonnay.

Quite the opposite.

Kyle wants to see what happens when these varieties are treated with that same level of care.

What characteristics can he coax from them?

What makes each grape distinctive?

And how can he elevate grapes that truly represent the Champlain Valley?

That's a conversation I think we need to have more often about hybrid grapes.

Instead of asking whether they taste like the vinifera varieties we already know, maybe we should start asking what they taste like when they're allowed to be themselves.

La Crescent: "Sunshine in a Bottle"

Kyle has developed a particular affection for La Crescent.

He's tasted it made sparkling, off-dry and in other styles, and he sees tremendous versatility in the grape.

For him, it can have some of the freshness he associates with Sauvignon Blanc, along with bright fruit and lively acidity.

His description that stuck with me?

"Sunshine in a bottle."

Let La Crescent hang longer, however, and the profile can change, bringing out characteristics that move toward banana and apricot.

Same grape. Same vineyard.

Different harvest decisions can produce dramatically different wines.

For a winemaker who came from a region where stylistic expectations can be firmly established, that's one heck of a playground.

Marquette, Petite Pearl and a Cellar Full of Strawberry

On the red side, Marquette caught Kyle's attention.

He finds it has density, weight and power and sees some stylistic similarities to Cabernet Sauvignon.

Petite Pearl takes things in another direction.

Kyle described it as more rounded and plum-driven, with less cassis, currant and dark fruit. He sees it as an easygoing, versatile wine that could work with a wide variety of foods.

Then there was one of my favorite stories from the interview.

When one of the lesser-known red hybrids first came into the cellar, Kyle had only experienced the grape as finished wine.

Then the fruit arrived.

Suddenly, the cellar smelled like strawberry jam.

And there was only about a ton of fruit.

The color was so brilliant and intense that it stained everything—including Kyle's hands.

Those little moments are what make listening to a winemaker talk about unfamiliar grapes so much fun.

You get to experience their discoveries along with them.

Lake Champlain Isn't Just a Pretty View

Of course, none of this can be separated from where the grapes are growing.

Lake Champlain plays an important role in moderating the climate.

This far north, winters can be brutally cold. The large body of water helps temper those extremes and can also provide cooling breezes during summer.

Kyle shared a great example involving a spring frost that swept through parts of New York, Pennsylvania and Virginia.

While some areas dropped into the low 20s, Westport remained closer to the upper 20s and around 30 degrees.

That difference mattered.

Move 15 or 20 miles away from the lake, Kyle explained, and growing conditions can change dramatically.

Traditional vinifera that might survive elsewhere in New York can struggle to survive those winters.

That's why Rolling Hills isn't trying to force Cabernet Sauvignon into a place where it doesn't belong.

They're planting grapes adapted to the place.

And then they're figuring out how to make the best wine those grapes can produce.

That's terroir.

Twenty Acres and a Big Vision

Rolling Hills didn't exactly dip its toe into the water.

The property originally contained a one-acre Cornell trial plot used to study how different varieties responded to the region.

That experimental vineyard ultimately helped inspire what would become Rolling Hills Estate Winery.

And when the owners decided to go for it, they went big.

Not half an acre.

Not one acre.

Twenty acres.

Kyle said their planted acreage is larger than the combined vineyard acreage of several neighboring wine operations in the area.

But what impressed me even more is that Kyle doesn't see their neighbors as competition.

He wants more vineyards.

He wants more wineries.

He wants more people experimenting with what can grow here.

Is This an Early Napa Moment?

Kyle used the word pioneer during our conversation.

Rolling Hills wants to help pioneer an undiscovered wine region.

He told me about a neighbor who wanted to plant a half-acre vineyard and make wine. Rather than keeping information to themselves, Kyle and the Rolling Hills team connected him with their grower and helped him understand everything from equipment to planning a crush pad.

Why?

Because one winery doesn't create a wine region.

A community does.

Kyle compared what's happening today in the Champlain Valley to an early Napa moment—farms, small producers and people experimenting, learning and helping one another.

Someone has to become the catalyst that gets things moving.

Could the Champlain Valley eventually become one of those New York wine destinations people specifically travel to explore?

That's exactly what Kyle hopes will happen.

And I wouldn't bet against it.

The Best Part? They're Still Figuring It Out

That's probably what I enjoyed most about my conversation with Kyle.

There isn't a neat ending to this story.

There can't be.

They're still writing it.

Kyle is learning the vineyard.

He's learning the grapes.

He's experimenting with harvest dates, blends and styles.

He's discovering what happens when techniques learned in Napa meet grapes bred for an entirely different climate.

And the Champlain Valley itself is still figuring out what kind of wine region it wants to become.

For wine lovers, that's exciting.

We spend a lot of time talking about established regions and established grapes.

But how often do we get the opportunity to watch a wine region develop almost in real time?

Watch or Listen to My Conversation With Kyle

There is much more to Kyle's story than I can fit into one article.

If you love discovering unfamiliar grapes, learning about emerging wine regions or simply listening to a winemaker geek out about figuring out what a vineyard is capable of, you'll enjoy this episode of Uncork Your Mind.

Watch the webinar or put in your earbuds and listen to the podcast.

And remember those names:

La Crescent. Marquette. Petite Pearl. Frontenac.

The next time you see one on a wine label, don't walk past because you don't recognize it.

Pick up the bottle.

Taste it.

Because sometimes the most interesting wines aren't the ones whose stories have already been told.

They're the ones whose stories are just beginning.


Webinar



Podcast


Thursday, August 13, 2026

Wine of the Week: Regueiro Trajadura/Alvarinho Branco 2024

A Portuguese White Made for Summer — and Maybe Thanksgiving 

If you love Albariño, let me introduce you to Alvarinho.

Actually, you may already know it.

Albariño and Alvarinho are the same grape. Cross the border from Spain into Portugal and Albariño becomes Alvarinho. And if you enjoy the bright acidity, citrus and mineral character of Albariño, Portuguese Alvarinho should definitely be on your wine radar.

This week's Wine of the Week, Regueiro Trajadura/Alvarinho Branco 2024, takes Alvarinho and blends it with another Portuguese white grape, Trajadura, creating a light, refreshing wine that's pretty darn perfect for these hot August days.

In the Glass

This is one of those wines that doesn't need an occasion. Chill it down, pour yourself a glass and enjoy.

The Regueiro Trajadura/Alvarinho Branco 2024 is light-bodied with really nice acidity. On the nose, I picked up hints of straw and slate, which immediately had me expecting that mineral character to carry through to the palate.

And it did.

There's a lovely streak of minerality along with lemon and citrus notes that keeps everything bright, crisp and refreshing. It's the kind of wine that makes you want another sip.

Trajadura helps soften some of Alvarinho's acidity and brings a little more roundness to the blend, making this an incredibly easy-drinking white.

From Northern Portugal

Quinta do Regueiro is located in Côto, Alvaredo, in Melgaço, right in the heart of the Monção e Melgaço subregion of Vinho Verde in northern Portugal. This is prime Alvarinho country.

The winery's story began in 1988 as a small family project with the planting of its first Alvarinho vines. After years of learning, growing and making wine initially for their own consumption, the family registered the Quinta do Regueiro brand and released its first commercial vintage in 1999.

One of the things that makes this area particularly interesting for Alvarinho is its terroir. Quinta do Regueiro's vineyards include higher-elevation sites planted on granite soils, conditions the winery credits with contributing pronounced acidity, minerality and the ability of its Alvarinho wines to develop in bottle.

And that mineral personality certainly came through in my glass.

What's for Dinner?

Seafood immediately comes to mind with this wine.

I'd pour it with clams, especially clams steamed with garlic and herbs, or a beautiful plate of scallops. Its citrus and acidity would also work nicely with chicken or turkey.

Which got me thinking...

Thanksgiving.

Yes, I know it's August.

But hear me out.

We always spend so much time thinking about Thanksgiving reds, but a bright, mineral-driven white can be wonderful with turkey and many of the dishes that end up on the Thanksgiving table. The acidity helps keep your palate refreshed through all those rich sides, while the citrus and mineral notes won't overpower the food.

So maybe you don't buy just one bottle of this.

Pick up a few.

Drink one now while you're sitting outside trying to survive the summer heat — and tuck another couple away for November.

See? I'm just helping you plan ahead.

Tuesday, August 11, 2026

Raise a Glass to 25 Years of the Hudson Valley Wine & Food Festival



Mark your calendars: September 12–13, 2026, at the Dutchess County Fairgrounds in Rhinebeck, NY

Some events become traditions.

Others become part of your life.

For me, the Hudson Valley Wine & Food Festival is both.

This year marks the festival's 25th Anniversary, and I couldn't be more excited to celebrate this incredible milestone. I've been part of the festival since its second year, and watching it grow from a wonderful regional event into one of New York's premier wine and food festivals has been an amazing journey.

Every August, I find myself counting down the days until the weekend after Labor Day. It's a weekend filled with great wine, delicious food, passionate people, and reconnecting with friends from throughout New York's wine industry. It truly has become one of my favorite weekends of the year.

A Festival That Celebrates New York

One of the things I love most about the Hudson Valley Wine & Food Festival is that it showcases so much of what makes New York special.

Yes, you'll find outstanding wineries from the Hudson Valley, but you'll also have the opportunity to taste wines from wine regions across the entire state—from Long Island to the Finger Lakes, Champlain Valley, and beyond.

Whether you're looking for your next favorite Riesling, Cabernet Franc, sparkling wine, or a grape you've never heard of, you'll find it here.

Even better—you can purchase bottles directly from the wineries to take home and continue the experience.

Not Just for Wine Lovers

Think the festival is only for wine drinkers?

Think again.

Local distilleries will be pouring exceptional spirits, craft breweries will be serving their latest brews, and there's something for everyone to discover.

No matter what you enjoy sipping, you'll leave having tasted something new.

Come Hungry

Of course, no wine festival would be complete without fantastic food.

The festival features an outstanding lineup of food vendors and food trucks serving everything from quick bites to gourmet specialties.

And if you enjoy watching talented chefs in action, you're in for a treat.

This year's culinary demonstrations feature an incredible lineup:

  • Chef Vincent Tropepe – Award-winning author, hospitality leader, and five-time culinary gold medalist.
  • Chef Marcus Guiliano – Nationally recognized champion of sustainable, farm-to-table cuisine.
  • Chef Ric Orlando – Two-time Chopped champion.
  • Chef J. Jackson – Competitor on Beat Bobby Flay and Cutthroat Kitchen.

A Special Milestone for Me

The festival has also played an important role in my own wine journey.

Back in 2010, I brought the Hudson Valley Wine & Spirits Competition to the festival because there is no better home for it. If you're going to celebrate the best of what Hudson Valley wineries are producing, you do it in front of the people who love this region's wine most. That partnership has stuck, and every year the competition gets to shine a spotlight on the incredible winemaking happening right in our backyard.

Today, the competition has grown to include wines, spirits, and cider from across the region and remains one of the highlights of the festival weekend. It's incredibly rewarding to see producers receive recognition for their hard work while introducing festival attendees to award-winning local beverages.



Join Me for My Seminar

If you're attending on Saturday, I'd love to see you at my seminar:

The Tale of Two Traminers: Traminette vs. Gewürztraminer

We'll explore the fascinating relationship between these two aromatic grapes, discover how they're connected, how they're different, where they thrive, and—of course—taste through what makes each one unique.

Whether you're a longtime wine enthusiast or simply curious to learn something new, I promise you'll leave with a greater appreciation for both grapes.

I hope to see you there as we celebrate 25 years of one of New York's greatest wine and food traditions.

Thank You to the Team Behind It All

An event like this doesn't happen by accident.

A heartfelt thank you goes to Michael and the entire team at WineRacks.com for their dedication and vision over the past 25 years. Their commitment has helped transform the Hudson Valley Wine & Food Festival into one of New York's signature food and wine events.

Their hard work creates an unforgettable weekend for wineries, distilleries, breweries, food vendors, chefs, exhibitors, volunteers, and thousands of attendees every year.

Congratulations on 25 incredible years!

Plan Your Visit


Hudson Valley Wine & Food Festival
September 12–13, 2026
Dutchess County Fairgrounds
Route 9, Rhinebeck, NY

Whether you're coming for the wine, spirits, craft beer, incredible food, chef demonstrations, or wine education, this is a weekend you won't want to miss. Gather your friends, make a day (or weekend) of it, and join us as we celebrate 25 years of one of New York's premier food and wine events.

Purchase your tickets here: https://www.hudsonvalleywinefest.com/tickets-2





Thursday, August 6, 2026

Wine of the Week: Benmarl 2024 Estate Grown Chardonnay


 After spending an afternoon canning pickles, standing over a hot stove, sterilizing jars, watching the clock for processing time. By the end of it, I wasn't looking for anything fancy. Just a glass of something good to help me unwind. I reached for the 2024 Benmarl Estate Grown Chardonnay.

One sip in, and I wasn't in my kitchen anymore. Benmarl's tasting room sits high above the Hudson River, and that view came right back to me — one of the best in the Hudson Valley.

That's one of the things I love most about wine. It has the remarkable ability to bring back memories and transport you to places you've enjoyed.

The 2024 Estate Grown Chardonnay opens with delicate aromas of white flowers before revealing flavors of crisp green apple and juicy stone fruit. While this Chardonnay is beautifully fresh, it also has a gentle, rounded creaminess that gives the wine wonderful texture without overwhelming the fruit. It strikes that balance between freshness and richness that makes you want another sip.

It's an easy wine to enjoy on its own after a long day, but it would also pair beautifully with roasted chicken, grilled seafood, creamy pasta dishes, or a simple cheese board featuring local cheeses.



About Benmarl Winery

Perched high above the Hudson River in Marlboro, New York, Benmarl Winery is home to the oldest continuously producing vineyard in the United States, with roots tracing back to grape breeder A.J. Caywood's plantings in 1877. The name comes from the Gaelic "ben" (hill) and "marl" (the soil found on the property), given by artist and owner Mark Miller when he took over the land in the 1950s. Today the winery is owned by the Spaccarelli family and holds New York Farm Winery license number one — a fitting distinction for a place that's been growing grapes on this hillside for well over a century.

Beyond the wines themselves, Benmarl has become a destination thanks to its breathtaking panoramic views of the Hudson River, making every visit as memorable as the wines in the glass.

After an afternoon spent preserving the summer harvest, this Chardonnay was the perfect way to slow down, relax, and enjoy a quiet evening.

Have you visited Benmarl Winery? If you have, I'd love to hear what wine you enjoyed while taking in that unforgettable Hudson River view.

 

Monday, August 3, 2026

Grape of the Month: Jacquère – Discover France's Hidden Alpine White Wine


There are grapes that dominate wine lists, and then there are grapes waiting to be discovered. Jacquère firmly falls into the second category.

If you've been following me for a while, you know I love introducing wines that fly under the radar. Jacquère is one of those hidden gems that makes you wonder why more people aren't talking about it. Crisp, refreshing, mineral-driven and incredibly food-friendly, it deserves a place in every summer wine rotation.

Welcome to Savoie: France's Alpine Wine Country

When most people think of French wine, Bordeaux, Burgundy or Champagne immediately come to mind.

Savoie (pronounced Sav-wah) is different.

Nestled in eastern France along the borders of Switzerland and Italy, Savoie sits among the breathtaking French Alps. This mountainous region is better known for skiing, hiking and fondue than wine, which is one reason its wines remain such a wonderful secret. Most of the production is enjoyed locally, meaning relatively little makes its way to export markets.

If you've ever spotted a bottle with a white cross on a red background, that's a nod to Savoie's flag — the same design as Switzerland's, a little reminder of just how close these vineyards sit to the Alps.

The vineyards are planted on steep mountain slopes where they soak up sunshine during the day while cool Alpine nights preserve freshness and vibrant acidity. These dramatic temperature swings allow grapes to ripen slowly while maintaining their lively character.

You'll see the wine bottled under village names like Abymes, Apremont, Chignin, Cruet, Chautagne and Jongieux — each one coaxing a slightly different personality out of the same grape.

The Terroir: Mountains Shape Everything

Everything about Jacquère's character comes down to where it's grown. The vineyards typically face south, angled directly toward the Alps to soak up as much daytime sun as possible. But once the sun goes down, temperatures drop fast — those cool mountain nights are what preserve Jacquère's signature zippy acidity and keep the alcohol refreshingly low (most Jacquère wines land around 11–11.5% ABV).

The soil is largely clay and limestone, with plenty of marl (a limey clay) mixed in from the region's ancient glacial and geological history. Vineyards like Abymes and Apremont sit on gently sloping, cool clay-rich marl and tend to look east, while a cru like Chignin sits on steeper, warmer limestone scree, giving its wines a bit more richness and depth. That combination of limestone soil, big daily temperature swings, and strong alpine sunshine is exactly why Jacquère tastes the way it does: pale, precise, and quietly complex.

Meet Jacquère

Jacquère is the most widely planted white grape in Savoie and has been cultivated here for centuries.

Unlike heavily aromatic varieties that immediately announce themselves, Jacquère is subtle and elegant. It lets its terroir shine.

Expect flavors such as:

  • Green apple
  • Pear
  • Lemon zest
  • White flowers
  • Fresh herbs
  • Wet stone
  • Alpine minerality

Most examples are light-bodied with moderate alcohol, bright acidity and a clean, refreshing finish that keeps you reaching for another sip.

This is the kind of wine that doesn't overwhelm your palate—it refreshes it.


More Than Just Still Wine

While most people associate Jacquère with crisp still white wines, it's surprisingly versatile.

You'll find it in:

Still Wines
The classic expression. Fresh, vibrant and wonderfully mineral-driven.

Crémant de Savoie
Jacquère often plays an important role in traditional method sparkling wines, contributing freshness and delicate citrus notes.

Why Jacquère is Perfect for Summer

Some wines are built for warm afternoons on the porch, lakeside picnics or seafood dinners.

Jacquère checks every box.

Its lively acidity refreshes without feeling sharp, while its modest alcohol makes it an easy companion on hot days. Instead of overwhelming food, it enhances it.

It's a wine you can sip slowly while watching the sunset—or enjoy over a long lunch with friends.

Food Pairings

One of Jacquère's greatest strengths is its versatility at the table.

Try it with:

Seafood

  • Oysters
  • Shrimp
  • Scallops
  • Grilled white fish
  • Crab cakes

Cheese

  • Goat cheese
  • Gruyère
  • Comté
  • Raclette
  • Fondue

Summer Meals

  • Grilled chicken
  • Lemon herb pasta
  • Fresh salads
  • Vegetable tarts
  • Quiche

Picnic Favorites

  • Charcuterie
  • Prosciutto and melon
  • Cold roast chicken
  • Fresh fruit

Its bright acidity also makes it a wonderful match for dishes featuring herbs, citrus and lighter cream sauces.

Jacquère reminds us that some of the world's most exciting wines aren't the famous ones—they're the local specialties quietly thriving in places like the French Alps.

So the next time you spot a bottle from Savoie on a wine list or retail shelf, don't hesitate.

Take the road less traveled.

Thursday, July 30, 2026

Wine of the Week: Mas Macià Xarel·lo

 


If you've ever enjoyed a glass of Cava, chances are you've tasted Xarel·lo—even if you didn't realize it.

Xarel·lo is one of the three traditional grapes that form the backbone of Spain's classic sparkling wine, alongside Macabeo and Parellada. It brings structure, freshness, and the ability to age gracefully, making it indispensable in quality Cava. Yet, despite its importance, it's surprisingly rare to find Xarel·lo bottled on its own as a still wine.

So when I spotted Mas Macià Xarel·lo, I didn't hesitate. It was coming home with me.

A Hidden Gem from Catalonia

Mas Macià is located in Penedès, Catalonia's premier wine region and the heart of Cava production. While sparkling wine may be what the region is famous for, many producers have been showcasing just how expressive the area's native grapes can be when allowed to shine on their own.

Xarel·lo thrives in Penedès' Mediterranean climate, where warm sunny days, cooling evening breezes, and limestone and slate-influenced soils help preserve the grape's naturally bright acidity while developing wonderful complexity.

As a still wine, Xarel·lo reveals a completely different personality than it does in sparkling wine.

In the Glass

The first sip offered a beautiful slate minerality that carried through the finish. Bright Meyer lemon notes added freshness without becoming overly tart, while the wine remained light, crisp, and incredibly refreshing. It isn't flashy—it doesn't need to be. Instead, it's elegant, balanced, and quietly confident.

Tasting Notes

  • Slate minerality
  • Meyer lemon
  • Crisp citrus
  • Fresh, clean finish
  • Light-bodied with lively acidity

Porch Wine...Until Mother Nature Had Other Plans

This bottle was opened on our front porch, one of my favorite places to unwind with a glass of wine during the summer. We watched dark clouds roll in as a summer storm slowly approached. At first, it was relaxing, the distant thunder, and a refreshing glass of Xarel·lo.

Then the weather became a little more exciting than expected.

That relaxing summer storm quickly escalated into a tornado warning, which convinced us it was probably time to move the evening indoors.

The storm eventually passed, and we finished the bottle safely inside, grateful that the only thing swirling in our glasses was the wine.

What to Pair with Xarel·lo

Its vibrant acidity and mineral character make Xarel·lo an excellent food wine.

Try it with:

  • Grilled shrimp or scallops
  • Grilled chicken with lemon and herbs
  • Goat cheese
  • Summer salads
  • Vegetable tarts
  • Paella
  • Simply grilled white fish

Tuesday, July 28, 2026

Have Restaurants Lost Their Minds? Why I'm Saying No to $25 Glasses of Wine

 


Have Restaurants Lost Their Minds? Why I'm Saying No to $25 Glasses of Wine

"Wine isn't just another item on the menu. It's part of the conversation, the celebration, and the memories we make around the table."

This week I read an article in *The Drinks Business * "US restaurants pushing wine markups to six times cost" discussing the rising cost of wine in restaurants. According to the article, some restaurants are marking up wine as much as six times their cost. Six times.

I had to read that twice.

Then I found myself thinking less about the numbers and more about my time in the restaurant business and our wine list.

More Than Chardonnay and Cabernet

Of course, we carried Chardonnay, Cabernet Sauvignon, Pinot Noir, Pinot Grigio, and Sauvignon Blanc. You have to have a few of those. Guests expect those wines.

But I wanted our wine list to be about discovery.

I wanted people to try Grüner Veltliner instead of another Chardonnay.

Maybe Tannat instead of another Cabernet.

I didn't want the wine whether by glass or bottle to break the bank but it had to be good.

When Did Wine Become a Luxury Item?

The article pointed out something that really struck me.

For decades, there was a fairly common rule of thumb in the restaurant business: the revenue from selling the first glass of wine often covered the wholesale cost of the bottle. The remaining glasses generated profit.

Was every restaurant the same? Of course not.

But today we're seeing something very different.

Some restaurants are charging two, three—even six times their cost.

And honestly?

I'm not paying $25 for a glass of Jordan Chardonnay.

Jordan makes a beautiful Chardonnay.

This isn't about the wine.

It's about value.

I Understand Restaurant Economics

Before anyone says, "You don't understand what restaurants are dealing with," let me stop you.

I do.

I've lived it.

Food costs are higher.

Payroll is higher.

Insurance is higher.

Utilities are higher.

Everything costs more than it did five years ago.

Restaurant margins have always been razor thin.

I understand every one of those challenges because I've signed those checks.

But just because something costs more to operate doesn't mean every increase should be passed along to the guest. (such has merchant fees, but that's a topic for another discussion)

At some point, you have to ask yourself whether you're pricing people out of the experience.

People Aren't Ordering Less Wine Because They Don't Like Wine

They're ordering less because they don't see the value anymore.

Think about dinner for two.

A couple of appetizers.

Two entrées.

Dessert.

Tax.

Tip.

Add a bottle of wine and suddenly you're looking at $250 or $300 for a night out.

Or maybe they skip the bottle and order two glasses.

Now those two glasses cost almost as much as buying the entire bottle at a wine shop.

Consumers aren't stupid.

They're doing the math.

They're deciding to have a glass of wine before they leave home.

Or they're skipping wine altogether.

And restaurants wonder why wine sales are declining.

Hospitality Isn't About the Highest Margin

One of my favorite moments at Trio North Wildwood wasn't when someone ordered the most expensive bottle on the list.

It was when someone trusted me enough to say,

"What do you recommend?"

That's hospitality.

Sharing knowledge.

Creating confidence.

Helping someone discover a new favorite wine.

Building relationships.

That's something no spreadsheet can measure.

Wine Should Invite People In

Wine has always been about sharing.

Sharing a meal.

Sharing stories.

Sharing laughter.

Creating memories around a table.

It should never feel like something you need to finance.

I'd much rather see a restaurant sell three reasonably priced bottles during an evening than one overpriced bottle that leaves guests wondering whether they'll come back.

Because those guests will return.

They'll tell their friends.

They'll trust your recommendations.

They'll order dessert.

Maybe another glass.

That's how you build loyal customers.

Not by making people feel like they've been taken advantage of.

My Hope for Restaurants

I genuinely want restaurants to succeed.

They're part of the fabric of every community.

But I also hope more restaurants remember that wine isn't just another revenue stream.

It's part of the guest experience.

Offer affordable bottles.

Create wine flights.

Introduce guests to grapes beyond the usual suspects.

Teach them something.

Make wine fun.

Make it approachable.

Make it memorable.

Because at the end of the day, people don't remember what percentage markup was on the bottle.

They remember who they shared it with.

And that's what hospitality has always been about.

I'd love to hear from you.

Have restaurant wine and cocktail prices changed the way you dine out? Are you still ordering a bottle with dinner, choosing a glass, or skipping alcohol altogether?

Join the conversation in the comments. I have a feeling I'm not the only one asking this question.

Click here to read the article referenced https://www.thedrinksbusiness.com/2026/07/us-restaurants-pushing-wine-markups-to-six-times-cost