The event was started by St. Supéry Estate Vineyards & Winery as a way to engage a wide-ranging audience interested in Sauvignon Blanc. The winery continues to sponsor and champion the event and has worked to expand its scope considerably.
“We first hatched the plan for #SauvBlanc Day five years ago and have been celebrating every year since. We love this varietal and find that our social media followers do too. #SauvBlanc Day is a fantastic way for us to connect with an entire online community of people, including both fans of the winery and our trade partners across the globe. It has been so much fun to see the event grow every year and to watch the conversation truly span the entire world,” said Emma Swain, CEO of St. Supéry Estate Vineyards & Winery.
Back in September I interviews Bryan Dias, Executive Director of Summertime in a Glass which is an advocacy and information group that seeks to promote, educate and entertain wine enthusiasts and the industry itself on the world of Sauvignon Blanc. I thought I would replay the podcast here today in celebration of Sauvignon Blanc Day.
Pick up your glass of Sauvignon Blanc and toast to Sauvignon Blanc Day! Cheers!