The
announcement was a quiet one, just four quick lines. But it sparked an outsize amount
of activity.
The
post hit Facebook at 1 p.m.: The Rosso E Marrone, Captain Lawrence’s brown ale
fermented with grapes and aged in oak barrels, was available in the tasting
room as of 4 p.m. Thursday. Just 250 cases--and when it’s gone, it’s gone.
For
a certain segment of the population—dudes who truly love a nuanced, albeit
not-for-everyone brew known as a sour ale—it was a call to action. Meetings
were missed, workdays abruptly truncated and plans inexorably altered, as the
fans of the Rosso scrambled to be at Captain Lawrence Brewing by 4.
Ryan Maguire drove
down from Albany. He never misses the Captain Lawrence special bottle releases.
His beer-trading buddies appreciate the Rosso E Marrone, adds Ryan, and--driving
270 miles round trip up and down I-87--he clearly does too.
“Every
time Captain Lawrence does sours,” Ryan says, “I gotta have it.”
In
previous years, the brewery would announce the special bottles’ release date in
advance, prompting diehards to camp in the parking lot the night before, like technophiles
awaiting the new iPhone. To help everyone sleep a little better, Captain
Lawrence decided to post the Rosso’s availability a few hours in advance, and
let social media do its work.
Which
it has. A little before 4 p.m., there are 20 people on line—19 guys and a
woman. Alan is in front,
having made the trip over the Hudson from Budd Lake, New Jersey. Like Ryan, he
makes a point of attending every special release at Captain Lawrence, dating
back to the Pleasantville days. Alan is with his friend Siobhan. He too mentions trading
buddies, and plans to share the sour.
“I
send them all over,” he says. “These will go to Texas, Washington State,
California, Minnesota, Illinois. If they want to send something back, that’s
great.”
Captain
Lawrence’s sour ales, he adds, are big hits on the trading circuit. “Not a lot
of breweries make exceptional sour ales,” says Alan.
The
doors open at 4, and the pilgrims file in. It becomes evident that the
gathering is more than just about buying beer—it’s about being part of an
event. Jay from Poughkeepsie—several people
we spoke to opted to leave out their last names, perhaps due to them ducking
out of work early—is the first to get his hands on the Rosso. Jay fondly
recalls the first Rosso release on Valentine’s Day in 2009.
“It was
back before you had to sleep out,” he says. “A lot has changed since those
years.”
His box
of brew tucked under his arm, Jay is on to Peekskill Brewery to add to his
craft beer stash, before hopping a train to Manhattan, where he’ll be the most
sought after guy at a friend’s beer tasting party.
By
4:05, the retail line has swelled to 40 people; the female contingent has
swelled to three. At $15 a pop, the 12.7 ounce bottles are not cheap. Six is the maximum, and everyone
gets their six.
There’s
a decidedly Grateful Dead concert vibe to the tasting room. Everyone seems to
know each other from previous Captain Lawrence special releases, and is psyched
to catch up and compare notes on newly discovered beers. They trade brews with
faraway friends like Deadheads trade tapes of a particularly hot show. Like the
old Dead tours, they blown off work to be here.
Dino Acquarelli of
Brookfield, Connecticut did just that, but intends to follow through on plans
to take clients to a Rangers game at the Garden in a few hours. But first,
there are samples to enjoy. “A great quality local beer is nice to share with
friends from different parts of the country,” he says, some of his schwag
slated for Nashville, Chicago, California. “We’ll tailgate at a sports event or
concert. They’ll bring cool stuff from their region, and I’ll bring some from
mine.”
Like
many in the tasting room, Dino has made a considerable effort to be here, has
shelled out substantial scratch for the beers, and intends to give a bunch of
them away.
Dino’s
pal Joe Gonzalez, smiling happily
with his six bottles of sour in tow, sees things a bit differently.
“I plan
to drink them all,” he says. “Every single one.”
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